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Team SunSmart™ Weekend

2014 Event Photos

Participation and Promotion Ideas

In order to promote skin cancer awareness in our youth while reinforcing the importance that everyone wear sunscreen, we are proposing a Team SunSmart Awareness Weekend.

We are hopeful that every school will participate and promote this initiative in any or all of the following ways during this special event weekend.

sUNSMART AWARENESS WEEKEND PLAYBOOK

PRE-EVENT IDEAS:

  • Include in your daily announcements that the upcoming weekend will be Team SunSmart Awareness Weekend. For those schools that utilize an audio and video means of communicating announcements in your school, a brief script will be provided leading up to that week.
  • There is a :30 video infomercial using LHS athletes showcasing the importance of making certain that sunscreen be included in everyone’s equipment bag. This video will be provided to each member school to play in their building if you have the resources to do so. You may want to send to your local access channel too requesting that they air it.
  • Send notices that encourage spectators, both home and away, to wear orange to the event that they are attending that weekend. Perhaps you can offer an incentive – all wearing orange may win a prize from a drawing – or reduced admission, where applicable.
  • Have students tweet and Instagram messages in advance. Sample messages (PDF).
  • Send Media Alert to local paper and hyperlocal blogs (i.e. The Patch and Baristanet) alerting them of the SunSmart Awareness weekend.
  • Place a Team SunSmart poster (PDF) to outside the athletic office.

WEEKEND PROMOTIONAL/EDUCATIONAL IDEAS:

  • If you are hosting football on Friday or Saturday, use these scripted announcements (PDF) to make at your football games regarding the importance of everyone wearing sunscreen.
  • We encourage all of your athletes, regardless of the sport, to wear something orange to promote awareness. Perhaps shoelaces, wristbands or other orange colored items that conform to the Team Sun Smart theme.
  • If possible, we would like schools to also promote the theme of the weekend by placing orange balloons or streamers to decorate your field / gym to promote the weekend.
  • Upon entrance to all of your home games this weekend (all sports), if requested, we will provide a credit card size card showing the A,B,C,D,E’s of melanoma – the 5 warning sign.
  • If possible, if you have a Key Club or other in school organization that would like to make this part of a fundraiser to benefit Live SunSmart and/or a service project, they too can take part in the cause and solicit donations at your home events in any way that you feel appropriate.
  • Encourage spectators, both home and away, to wear orange to the event that they are attending that weekend.
  • Conduct an Instagram contest – best picture showing how to Live SunSmart wins a case of Deep River Chips and a $25 Dunkin’ Donuts gift card (one per school).
  • Perhaps, at your concession stand, place a container for anyone who may like to contribute to Team SunSmart.
  • We are hopeful to be able to provide one Team SunSmart sign if you are hosting football that weekend to display at your entrance. Contact us for a sign.
  • Again....this theme should apply to all sports throughout the weekend.

POST-EVENT PROMOTIONAL IDEAS:

  • The education and awareness doesn’t have to end with the weekend. Send a Press Release (sample to be posted) with photos from the weekend to your local newspaper and blogs boasting about how you have made a difference is so many people’s lives.

Resources

Connect with Team SunSmart

Need more information or assistance in promotion?

For more information, contact us or give us a call at 973-744-3557.